NEWS AND PRESS
Stay up to date with the latest news from AdventureLAB.
AdventureLAB Press Releases
AdventureLAB’s Klaus Sommer Paulsen Joins World of HCA Advisory Board
Paulsen, CEO & Founder of AdventureLAB, has been selected to join the advisory board of World of H.C. Andersen (HCA). This project is in line with Paulsen’s continued dedication…
Integrated Storytelling will be part of an MBA program at the University of Tartu Pärnu College
AdventureLAB’s Integrated Storytelling principles will soon become a part of a higher education study course. In 2020, the theory will become available to the students…
Leisure begins to think big
Global Real Estate Experts, July 27, 2018 The importance of leisure and experience is encouraging a new generation of attractions. “The new landmark...
A Customer-Centric Guide To The Retail Space Of The Future
Bricks-and-mortar spaces are an integral part of the next iteration of retail, and they have the potential to play a new, multi-faceted, and...
Experience Design Can Help Win Customers’ Hearts And Minds
As retail and leisure come together to create spaces of value, we need to apply a more detailed and nuanced approach to designing moments and...
Retail And Leisure Combine To Create Spaces Of Value
According to Warren Buffett, traditional retail is dead. The billionaire investor also believes that, in 10 years, the retail industry will look...
Mirror, Mirror On The Wall, What Will Make Your Travel Brand Thrive Or Fall?
The travel industry needs to recognise that its game has and will continue to change. Travellers and the world they explore have evolved. Mottos...
Go Beyond Activation With Brand Adventures
Have you ever met someone representing your customers who asked to be taken on a customer journey? Did you ever hear someone other than marketing...